Title

___fabrics interseason Shinjin Rui Collection

  • Author

    Wally Salner, Johannes Schweiger

  • Year

    1998

In a collective working process a limited clothing and accessories edition was developed dedicated to the phenomenon of SHINJIN RUI. The Japanese word shinjin rui has a large bandwidth of meanings. One might describe it best as a “variety of new humans". In Japan, the Yuppies of the early 80's were named shinjin rui. These shinjin rui are now between 20 and 30 years old and attach a large if not socio-pathological importance on their outer appearance. They are trend-conscious hyper-consumers, who suffer from label syndrome. He/she must be first on the consumer front. Shinjin rui are well informed snobs, prowling their information segment with radical exclusiveness. Information is fetish. They are compulsive collectors with a mission and ravenous processors of artefacts and information. Thus, the phenomenon shinjin rui becomes the synonym for ____fabrics interseason®’s exclusive line. The system of the limited edition shinjin rui fabrics interseason ® is based on 33 articles of clothing (per collection), which function as variable, portable coordinates in a predefined "norm" system. Shinjin rui fabrics ® was presented in the context of a show on friday, december 18th, 1998 in the Vienna cold storage depot FRIGOSCANDIA.

  • Author

    Wally Salner, Johannes Schweiger

  • Location

    AT

  • Year

    1998

  • Materials

    Softcover

  • Color

    White, Black