D&K #thatcouturefeeling Tissue Paper Poem

DOLCI & KABANA
#thathautecouturefeeling
For most of us, haute couture - the highest of high fashion - remains a myth-like concept, so removed from reality that it becomes a vague feeling of desire, an out-of-reach constructed image of fashion. Coupled with this is our reality of luxury fashion houses experienced through their diffusion lines: the less expensive branded t-shirt or treasured packaging. This familiar (fashion) tension of longing for the one whilst living with the many, the high and the low, the ‘haute’ and the diffused is the subject of this project. A series of ‘haute merchandise’ produce explores the values and qualities of high fashion diffusion pieces. These respond to the reality that these diffusion lines are usually the most accessible part of fashion and are ultimately often of ordinary quality and construction. These series infuses ‘bad quality’ with luxury production techniques and executions. Installed in an exhibition, the project uses clothing, poetry, video, installation and performance to further appropriate the language of a fashion brand and to consider the strategies of high fashion branding. The playful word play reference to a familiar Italian fashion brand is used also as method to generate content, allusions and inspiration.