Loewe Show In A Box Spring/Summer 2021

“The idea of the cultural artefact was really designed as to have something worth and ready to be displayed in a museum. That’s why, when the pandemic happened and it was impossible to do a show, we had a conversation with Jonathan [Anderson] and discussed how we could express something emotional knowing that it was only going to be experienced through a screen. The obvious solution for us was to do exactly the opposite and to become extremely physical, to be able to be more performative in the digital world.” - M/M (Paris)