Oslo Launch "The Provence Proust Questionnaire"

Thursday, January 12, 2023 – 5:00Thursday, January 12, 2023 – 7:00

For its new issue "The PROVENCE Proust Questionnaire" PROVENCE has teamed up with International Library of Fashion Research for a photographic report by Oslo-based photographer Einar Mølmann Fuglem, who staged the library’s collection of fashion ephemera.

To celebrate this collaboration and the Oslo-launch of the new issue, PROVENCE is donating a complete set of all issues realised since the magazine's creation in 2009 to the ILFR which will be on view at the launch. Founder of ILFR @elisebyolsen and PROVENCE editor and artist @samuelhaitz will be in conversation about the history and intentions of PROVENCE, the relationship between art and fashion and of course their collaboration on the current issue.

Originally conceived in 2009 as an artist's publication with eight issues corresponding to the eight letters of the word PROVENCE, today, PROVENCE is an agile construct, publishing a biannual magazine as well as curating exhibitions and events, and producing artist's editions. At the center of all these activities are questions of authorship, modes and conditions of production, as well as the roles taken by both the collective and the individuals involved. Formats—such as those of a commercial high fashion or art magazine—are taken and adapted. Recurrent themes are, besides reflections on artistic practice itself, feminism, consumer culture, class, culture, hierarchy, subversion, commercialization, and self-optimization.